Engineering an independent luxury digital flagship.
Maison Éloraine de Lys required a digital storefront matching the quiet-luxury craftsmanship of their menswear collections. We architected a headless e-commerce engine eliminating Shopify plugin subscription fees, slashing mobile latency to 340ms, and unifying direct UPI and COD order flows.
The hidden friction of template-driven commerce.
Third-party apps for currency conversion, instant cart drawers, and address lookups bloated the client's previous storefront with redundant scripts. Database cold starts resulted in 2.4s TTFB on mobile devices, leading to cart drop-offs during flash drops.
Bespoke schema design with edge LibSQL execution.
We decoupled the storefront using Next.js App Router and Turso LibSQL edge replicas. Products, inventory, and order sessions are managed via Drizzle ORM with atomic schema migrations, ensuring instantaneous availability and zero cold starts.
// 1. Drizzle Schema: Atomic Catalog & Allocation Lock
export const catalog = sqliteTable("atelier_catalog", {
id: text("id").primaryKey(),
sku: text("sku").notNull().unique(),
title: text("title").notNull(),
priceEur: integer("price_eur").notNull(),
inventoryDrop: integer("drop_batch").notNull(),
allocationState: text("state").default("READY"),
});
// 2. Sub-20ms Edge Catalog Query via Turso LibSQL
export async function getLiveAtelierDrop() {
return await db.query.catalog.findMany({
where: eq(catalog.allocationState, "READY"),
orderBy: [asc(catalog.sku)],
});
} // → 11.4ms (edge-fra1) · 0ms Cold StartAutomated logistics webhooks & friction-free checkout.
Engineered a native 1-tap cart drawer supporting both Cash-on-Delivery and Direct UPI payments with pin-drop address validation. Order confirmations trigger asynchronous webhooks directly into Shiprocket and iThink Logistics, generating shipping labels in real time.
Pleated Trousers in Virgin Sand Linen
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Fixed-scope 2–4 week sprints with 100% code ownership.